Cascade is a strategic advisory and holistic coaching service for startup and SME founders.
About US
Cascade is run by Joe Slater in Te Whanganui-a-Tara Wellington and services clients across Aotearoa New Zealand.
I have founded and run several businesses as well as coached dozens of founders building iconic companies.
I love helping passionate founders build impactful companies and find clarity and calm to enjoy the process.
who is it for?
Coaching with me might be helpful if you’re feeling stuck, like you’re the dog in the room on fire meme or your head is about to explode. Here are some ways I can help at different stages of your business.
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You have an idea that you think has legs and you need to know whether it is legit? I can help test your assumptions and work through a commercialisation plan so you can see if it’s worth quitting your day job for.
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You have a product close to being ready to go and need to work out what to do next. I can help you validate your thinking on your channel strategy, sales and marketing plans, forecasts and ensure you dodge some common challenges.
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Things are starting to work but you still have some big questions. How do we go bigger, faster? Is this direction sensible? Why aren’t I making any money yet? How do I stop being so stressed? Should we raise money? How?
I can help with clear strategy, perspective, mindset and asking tough questions to help you get on track. -
You’ve starting to hum but something is off. You might be putting on a brave face to your team, co-founders and friends but you’re too stressed, the money isn’t quite working or you’re not sure how to do the next bit. I can help with a strategic advice, stress management and mindset coaching and be a trusted voice to bounce thoughts and ideas off without judgement.
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You’re running a good business and people like it, you have some staff and they’re happy but you’re constantly worried, you’re not looking after yourself and you feel like lying down for a month.
I can help work out the things that make you feel better, and help you prioritise them so you can be effective and enjoy your life more.
how does it all work?
Questions, you have them, here are some answers for common ones.
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I am an experienced founder and startup coach who brings a unique human-centered approach to help you build the business you want, not one that looks like all the others.
I only work with a few founders at once and only if I think I can offer significant value so you get a hands-on coach who is in your corner.
I bring a combination of business acumen, founder empathy and leadership experience.
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If you’re interested in working together, please complete the application form on the Contact page.
If I think I can help then we can have a free no-obligation 30 minute intro call/coffee.
Then if we both think it’s a fit we meet weekly or fortnightly for blocks of 6 sessions (usually online).
At the end of each 6 session block we can either extend, pause or wind up coaching.
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After a free intro call, our coaching service is NZ$2500 and includes 8 × 60 minute weekly sessions, prep and follow up time, document review, and ad hoc email / phone support.
I also offer one-off sessions for specific advice at $300 per session.
For under-represented founders (Women, Māori & Pacific Peoples, LGBTQI+) I offer a 10% discount on services. Please note this offer in your application form.
After 3 sessions if you’re not seeing value let me know and you won’t be charged for the rest.
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I coach around my 9-5 job and only take on a few clients at once. Most sessions are either 8am, 5pm, 730pm or on Saturdays.
We can arrange a recurring time that suits after our first meeting.